TAZIE (formally know as taz-e knits) was launched in 2015 by Kimberley Anastazie; a knitwear enthusiast passionate about accessories. She started her knitwear career in 2010 and decided to focus on taking the textiles from an item of warmth to a luxury experience of textured knitted wear. From the growing success of selling digital products, TAZIE has expanded to sell digital products to manage personal finances.